AWI today

 AWI is not only domestic company, but also International one. In spite of the fact, that AWI is relatively small organization and has one store, one plant and about 30 employees in Armenia, it sells its products in many other countries like Belgian, Russia, Georgia, France, Sweden, USA and Canada. This is not surprising, since high quality and well designed watches at affordable price attract customers in every country.

The company has several main competitors in domestic and international market: Orient, Citizen, and Seiko. These are the companies which operate on the same target group as AWI does, which is middle class people. The gradual increase in sales tells that AWI attract more and more people and conquer market share from its competitors.

However, it is not reasonable to compare AWI with brands like Franck Muller and Tissot in favor of last ones, as many people do. These companies have more than half decade history and sell luxury and high cost watches. They has different target group and are out of competition for young organizations like AWI. However, I believe, it is not unreachable level for Armenian Watch International. There was a huge growth of the company during last seven years and this fact gives optimistic views on the future of the company.

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