Production process

The production process starts by creating the designs of watches. As I mentioned in my first post, company has its design research center, which is located in France, in the capital of fashion. If you visit the store on Abovyan street or AWI internet site, you can notice exquisite style of almost every watch. However, company not only pursues the fashion, but also creates its own style. It is complicated but also vital to have own “signature” in each model and that’s where AWI succeed in. Now, it is easy to distinguish AWI watches from others.

The second step is the straps. This part of AWI watches imported from Hong Kong. In spite of the fact that people usually don’t pay much attention to the wristlets while choosing the watch, it is quite important that their design goes with overall stile of the watch.

Next step connected with the parts of watches, which are ordered from Swiss company ETA and Japanese renowned company Citizen Miyota. Assemblage of watches is made by up-to-date technologies in Armenia, in AWI plant which is located on Tigran Mec str. In spite of the fact that assemblage of watches is made by technology, AWI watches is partially hand made, especially decoration with precious stones. After all these processes the designed watches come to reality and introduced to customers.

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