Armenian Watch International

November 16, 2008 at 9:04 am 3 comments


The Company Armenian Watch International (AWI) was established in July 2001. The company makes more than 300 kinds of men, women and children watches, which each year are updated by new models. The mechanical and quartz watches of the trademark AWI is modern on design and various under the form. The company has the design research center, which beforehand develops design of the newest models were based on quality and convenience.

For the first time I was introduced with trademark AWI when I was looking for a present for my girlfriend in 2004. When I came into the magazine I was really surprised. There were a huge variety of watches at a very affordable price and salesperson, who was a girl, really help me to chose the present. However, the company doesn’t follow least cost strategy. All watches in magazine are of high quality and modern design. Here are my favorite watches of AWI: 

 Such huge variety of products makes possible to satisfy demand of people of different ages, tastes, sex and financial conditions. Тhere are classic design watches for elder people, modern design ones for fashionable persons and also small nice watches for little ladies and gents. Almost every person can find here something for him or his relatives.

The company has web page, where one can see available products and order them via Internet. It is not necessary to go and visit their store on Abovyan street to buy watches, but in my opinion it’s preferable. The service in magazine is good and workers are always ready to help to choose the watch that is mostly corresponds to customers’ needs.

Nowadays almost everyone in Armenia knows this company. I am really proud that in Armenia there is a company that produces watches which compete with famous foreign trademarks like Swatch and Orient.

 Assignment for course Public Relations. American University of Armenia



Entry filed under: Business. Tags: , , .

AWI Style

3 Comments Add your own

  • 1. ANITA  |  November 19, 2008 at 1:11 pm

    Very good blog, very useful information for me. I wonder whether I have to pay additional money for order or not?

  • 2. anna  |  November 19, 2008 at 2:52 pm

    Thanks, for this useful information. I wasn’t well informed, though I’m interested in watches.

  • 3. Arevik  |  November 19, 2008 at 4:13 pm

    Guys thank you for the really informative and well designed blog! I think the company really is in need of promoting the brand more both in Armenia and abroad. Many many Armenians will prefer national brand, it just should be better positioned.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


November 2008

Most Recent Posts

%d bloggers like this: